We view franchise relations as a sort of “corporate diplomacy,” often involving a delicate equilibrium between the brand consistency sought by the franchisor and the individuality sought by the entrepreneur. Having been on both sides of the table for many years, we have become proficient at striking that balance.
“IHG franchises, leases, manages or owns 5,000 plus hotels around the world, and for many years Al Reingold has been part of that team. His most recent position was that of Director of Americas Brand Management. In that capacity, he was instrumental in successfully guiding First Carolina Management (FCM) through the IHG relaunch program for its four IHG-branded hotels. It was because of this positive affiliation that I immediately recognized the value he could bring to our Holiday Inn Express-Memphis PIP project, as soon as I learned Al had begun his own consulting business. We could not have been more accurate in this judgment call. Al garnered IHG approval of our architect’s plans for the PIP and then served as the single point of contact between FCM, IHG and our architect. His knowledge, experience and efforts simplified the navigation of our license renewal, PIP and plan review/final approval through the IHG processes; and he did so well within the allotted timeframe.
It has been a pleasure working with Al in this new capacity. His professional approach, keen knowledge of brand requirements, and depth of experience are hallmarks of his approach to consulting relationships. We welcome the opportunity to engage his services again on future projects.”
Jerry Dimeo, CEO
First Carolina Management, Inc.
“I first met Al Reingold when I purchased the Holiday Inn World’s Fair Park hotel in downtown Knoxville. Al worked for IHG at the time, and he helped me sort through some complicated questions about the hotel. After he left IHG to start his consulting practice, we had two time-sensitive issues arise that required input from IHG. I called Al to see if he could once again help me, and he took point with my team and IHG right away, quickly getting the resolutions we were seeking. It was a pleasure to work with him – he has a genuine perspective about the dynamic between franchisees and franchisors, as well as a real depth of understanding about the issues facing hotel owners today. Al also has a real knack for addressing these matters diplomatically and effectively with the franchisor; his consultative approach and invaluable background with IHG brought complex issues to full resolution. Al would be a strong advocate for anyone seeking an agent of record with their franchisor, and I look forward to working with him again.”
Nicholas G. Cazana, Managing Partner
Holiday Inn World’s Fair Park