We know how to create world class experiences within the parameters of running a profitable business. Striking that balance creates a proven recipe for ongoing success and enduring guest loyalty.


 

Case Study

The Holiday Inn Brand Family Relaunch
– Reinventing a Global Icon

Holiday Inn enjoys the distinction of being the most widely recognized hotel brand in the world. Launched in 1952 by the visionary Kemmons Wilson, the traveling public could, for the first time, find a consistently executed guest experience all over the country. Generations of travelers have fond memories of the brand; the famous tagline “No, but I did stay at a Holiday Inn Express last night …” and the fact that more than 50 songs reference the Holiday Inn name attest to its deep-seated roots in our culture. In 2006, it became time to re-invigorate this American icon and ensure that it would continue to delight travelers – and franchise owners – for decades to come. The results were tremendous, in economics, brand resonance, and guest satisfaction.